Prescott Frontier Days® is accepting sponsorship inquiries for the 140th World’s Oldest Rodeo®, with nine sponsorship levels offering customized marketing options.
In a message of thanks published Oct. 12, 2026, PFD recognized sponsors whose support has continued across generations and through challenging times. Small businesses make up most of the rodeo’s sponsors, according to the organization.
Sponsorship support helps fund larger cash prizes for competitors, attract notable participants and keep rodeo ticket prices reasonable. Many sponsors also support other rodeo activities and events, and provide products and services used in the community.
Businesses interested in sponsoring the 2027 rodeo can contact Jim Dewey Brown at sponsors@worldsoldestrodeo.com or (928) 923-6775, visit the Rodeo Office for a sponsorship package, or find packages at worldsoldestrodeo.com/sponsors/.
